Business Chinese Today - Reading & Writing - Advanced,
1st Edition

Kiat Hock Koh, Hong Zhi Peng

Business Chinese Today - Reading & Writing - Advanced
ISBN-13: 9789814336970
Copyright 2011 | Published
108 pages | List Price: USD $18.90

Business Chinese Today is a three-level, six-title series developed to meet the learning needs of both working adults and mature students who are seeking to develop their fluency in business Chinese. This series is authored by Dr Koh Hock Kiat, director of the Confucius Institute at Nanyang Technological University, Singapore; and Dr Peng Zhihong, assistant director at the same institute. Both Dr Koh and Dr Hong have extensive experience in offering business Chinese courses and are very aware of the learning needs of this group of students. Business Chinese Today aims to equip learners with the essential skills (listening, speaking, reading and writing) for effective communication in Chinese business settings.

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Lesson 1 Sino-Singapore Trade Relations 中新经贸关系

Lesson 2 Marketing 市场营销

Lesson 3 International Trade and Trade Protectionism 国际贸易与贸易保护主义

Lesson 4 Brand: The Intangible Asset of a Company 品牌：企业的无形资产

Lesson 5 Human Resource Management 人力资源管理

Lesson 6 Competitive Edge of the Company 企业竞争优势

Lesson 7 Mergers and Acquisition 企业并购

Lesson 8 Contract Signing and Dispute Resolution签订合同与解决争议

Lesson 9 Foreign Exchange Market 外汇市场

Lesson 10 Futures Market 期货市场

Appendix 1 References 课文参考资料来源

Appendix 2 Answer Key “活动与练习”参考答案

Appendix 3 Vocabulary Index 词汇总表

  • Kiat Hock Koh

    Dr. Koh Hock Kiat Affiliation: Director, Confucius Institute at Nanyang Technological University, Singapore

  • Hong Zhi Peng

    Affiliation: Assistant Director, Confucius Institute at Nanyang Technological University, Singapore

  • Business Chinese course designed to quickly raise Chinese language proficiency

  • Modular system caters for learners of different levels with different skills

  • Developed by the experienced teaching team at the Confucius Institute, NTU

  • Extensive coverage of modern business related topics

  • Reading passages based on real-life business/work scenarios

  • Introduce commonly used business/work related vocabulary

  • Vocabulary section with pinyin and English meanings to aid learning

  • Listening, speaking, reading and writing exercises designed to develop language fluency

  • Audio CDs for each level provide listening practice

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.